Social Media Ads Are Easy to Spend On. Hard to Spend Profitably.
Facebook and Instagram ads can put your business in front of thousands of Mansfield residents for less than the cost of one newspaper ad. The trick is knowing which audiences convert, which creative actually works, and which campaigns to scale. Most small businesses spend on ads without measuring whether they produced any business at all. That changes here.
Social Media Advertising
Social media advertising on Facebook, Instagram, and LinkedIn captures audiences earlier in the buying journey than search advertising.…
20
Years
15k+
Projects
94%
Retention
Social Media Advertising Pricing
Social media advertising is priced as a percentage of ad spend plus management fee, similar to Google Ads.
Social media advertising on Facebook, Instagram, and LinkedIn captures audiences earlier in the buying journey than search advertising. Customers who are not yet actively searching but match your target demographic see your brand at the moment they are scrolling. Done well, this builds awareness, generates leads, and drives sales.
What You Get
What Social Media Advertising Actually Covers
Each pillar runs continuously while we work with you. The deliverables list grows tier by tier; the disciplines stay the same.
When social ads beat Google Ads
Social ads excel when you need to reach an audience that is not yet searching: new product launches, brand awareness, retargeting website visitors, or filling a sales pipeline with cold-but-qualified leads. Google A…
Audience targeting that actually works
Lookalike audiences built from your existing customers, retargeting audiences from website and Instagram engagement, interest and demographic layers, and exclusion audiences (current customers, recent purchasers) to…
Creative production
We work with your existing photo and video assets when they are strong, or we recommend production partners when they need refreshing. Most social ad failures come from weak creative, not weak targeting. We build st…
Platform mix by business type
Facebook and Instagram are the right channels for most consumer-facing local businesses (restaurants, dental, home services, retail). LinkedIn is right for B2B and professional services. TikTok works for younger dem…
Reporting on social ad ROI
Monthly reports show spend, impressions, clicks, conversions, cost per lead, cost per acquisition, and return on ad spend. We tie social ad spend to actual customers and revenue where conversion tracking allows it, …
Why This Matters in 2026
Social Media Advertising Has Shifted More in 18 Months Than the Previous 5 Years
Google's algorithm now rewards genuine expertise, authoritative content, and verifiable local presence. Businesses still using outdated tactics are slowly losing rankings to competitors who have updated their approach. Social Media Advertising addresses one specific dimension of that shift and produces compounding results when executed consistently.
In Depth
When social ads beat Google Ads
Social ads excel when you need to reach an audience that is not yet searching: new product launches, brand awareness, retargeting website visitors, or filling a sales pipeline with cold-but-qualified leads. Google Ads excel when the audience is already searching. Most businesses benefit from both.
Audience targeting that actually works
Lookalike audiences built from your existing customers, retargeting audiences from website and Instagram engagement, interest and demographic layers, and exclusion audiences (current customers, recent purchasers) to prevent wasted spend. We rebuild audience strategy every 60 to 90 days as platform capabilities and your customer base change.
Creative production
We work with your existing photo and video assets when they are strong, or we recommend production partners when they need refreshing. Most social ad failures come from weak creative, not weak targeting. We build static images, carousel ads, short video, and Stories formats matched to each platform.
Platform mix by business type
Facebook and Instagram are the right channels for most consumer-facing local businesses (restaurants, dental, home services, retail). LinkedIn is right for B2B and professional services. TikTok works for younger demographics and visually-driven businesses. Pinterest works for home improvement, design, and wedding categories.
Reporting on social ad ROI
Monthly reports show spend, impressions, clicks, conversions, cost per lead, cost per acquisition, and return on ad spend. We tie social ad spend to actual customers and revenue where conversion tracking allows it, and we are honest about which campaigns are not paying off so we can move budget to ones that are.
Standard With Every Engagement
What You Get Every Month
Dedicated account manager who knows your business
Monthly report with rankings, traffic, and live URLs
Strategy call or written review every 30 days
Slack or email channel, not just monthly check-ins
Quarterly strategy refresh based on what is working
Month-to-month flexibility, no cancellation fees
Proof of Approach
688% organic traffic growth in 5 months
From invisible to dominant. Page 4 to Position 2 for the primary commercial keyword. New patient calls tripled. The same approach drives results across every service we offer, including social media advertising.
Read the full case studyRecent Mansfield UK Client
Multi-Service Engagement
Result
688% organic traffic growth
Verified with live URL reports in the monthly delivery.
Common Questions
Frequently Asked Questions
Which platform should I advertise on first?
How do I know if my social ads are working?
Are social ads still worth it with all the iOS privacy changes?
Do I need to produce new creative every month?
Years experience
Projects
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Retention
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