SEO
Your Online Store Has Great Products. Google Has No Idea They Exist.
Thin product pages. Duplicate content across variants. Category pages with no copy. Slow mobile performance. Missing review schema. Most ecommerce sites have all five problems, and every one costs organic traffic. We fix them so the products you actually sell start showing up when people search.
Ecommerce SEO is different from service-business SEO. You have hundreds or thousands of product pages, category pages with their own ranking opportunities, faceted navigation that can create duplicate content problems, and review and inventory schema that helps Google show rich results. We treat ecommerce sites as their own discipline.
Why Ecommerce SEO Matters Right Now
Google's algorithm has shifted significantly over the past two years toward rewarding genuine expertise, authoritative content, and verifiable local presence. Businesses still relying on outdated SEO tactics are slowly losing rankings to competitors who have updated their approach. Ecommerce SEO addresses one specific dimension of that shift and produces compounding results when executed consistently month over month.
Product page optimisation
Every product page needs unique, useful copy beyond what the manufacturer provides. Generic descriptions from the supplier appear on dozens of other stores and Google cannot rank duplicate content. We rewrite product descriptions, add proper schema markup (price, availability, reviews, brand), optimise product images, and ensure each product page has a clear primary keyword target.
Category page strategy
Category pages on ecommerce sites can rank for high-value generic keywords (like "running shoes" or "patio furniture") that no product page can target. We add intro copy, FAQ sections, and internal linking to category pages so they actually compete for those broader searches.
Faceted navigation and crawl efficiency
Filters and sort options on ecommerce sites can create thousands of duplicate URLs that waste Google's crawl budget and create ranking confusion. We configure proper canonical tags, parameter handling, and robots directives so Google focuses on the URLs that matter.
Product reviews and rich results
Star ratings in search results meaningfully improve click-through rate. We implement Review and AggregateRating schema correctly, integrate with your review platform (Yotpo, Judge.me, Trustpilot), and make sure Google can see and surface your review data.
Shopify and WooCommerce specifics
Each platform has its own quirks. Shopify has a forced URL structure with /products/ and /collections/. WooCommerce on WordPress is more flexible but needs more attention to caching and database performance. We adapt the SEO strategy to your platform rather than trying to force a generic approach.
How Ecommerce SEO Fits With Your Other Marketing
Ecommerce SEO works best as part of a coordinated marketing programme rather than as a standalone tactic. Customers do not move from search result to purchase in a straight line; they research across multiple channels, see your brand in several places, and convert only when the cumulative impression feels credible. We treat every service as one part of that journey. Pairing this work with strong content, an active Google Business Profile, ongoing review generation, and at least one paid channel gives compound results that outperform any single tactic in isolation.
The first 90 days of any new engagement focus on the foundations. The next 90 days build the visible momentum. The remaining time compounds. Most clients see the largest single jump in performance between month 4 and month 7 because that is when our early-stage work matures into actual rankings, calls, and revenue.
What You Get Every Month
- Dedicated account manager who knows your business and answers within one business day
- Monthly report with rankings, traffic, and clickable URLs for every deliverable
- Strategy call or written review every 30 days to align on priorities
- Slack or email channel for ongoing questions, not just monthly check-ins
- Quarterly strategy refresh based on what is working and what needs adjustment
- Month-to-month flexibility with no cancellation fees
Common Mistakes We Help You Avoid
Most businesses that come to us have either tried Ecommerce SEO previously with mediocre results or have avoided it entirely because of bad advice. The most common mistakes we see are: investing inconsistently (3 months of effort, 6 months off, repeat), choosing the wrong tactics for the business stage, mixing high-quality and low-quality work in the same campaign which dilutes the high-quality results, and stopping just before the compounding effects would have started to show. The work compounds slowly and then suddenly. The clients who stay the course consistently see the disproportionate gains in months 6 through 12.
Pricing
Ecommerce SEO uses our standard 5-tier SEO pricing (Essentials through Custom) with extra work allocated to product page optimisation, category structure, and review schema. Most ecommerce clients choose Pro at $235/month or Elite at $325/month.
Get Pricing for Your MansfieldFrequently Asked Questions
How long does ecommerce SEO take to show results?
Do you work with both Shopify and WooCommerce?
Can you help with abandoned cart and conversion rate too?
Will you optimise my product images for SEO?
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